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Writer's pictureKyle Prinsloo

Portfolio Tips For Freelance Web Designers

Knowing how to create an effective portfolio website is crucial to your success as a freelance web designer.


❌ Bad website = bad clients = struggling freelancing business.

✅ Good website = good clients = good freelancing business.


So, let me help you increase your chances of success.


In this article, I’ll walk you through:


  • How to build a portfolio website

  • What to avoid

  • Your website

  • Home

  • Services

  • Pricing

  • Blog

  • Experience

  • Testimonials

  • Call To Action

  • Clear Contact Method

  • Thinking like the client

  • Marketing your website


If you want a free portfolio website template like this:


Download it here:


Before we get started, a lot of you ask me, "What is the best platform to make websites?"


After trying most of them, I recommend Wix Studio and I share why in this video:



Now, let's get into the advice:


Starting with the Home Page:

Clear and concise headline:

Quickly convey your specialization (e.g., "UI/UX Web Designer specializing in E-commerce").


Strong value proposition:

Explain how you can benefit clients (e.g., "Boost conversions with visually appealing, user-friendly websites").


Call to action:

Encourage visitors to take the next step (e.g., "Contact me for a free consultation").


Showcase your best work:

Use high-quality images and videos to highlight your projects.


About Page:

Personal brand story:

Share your journey as a web designer and your unique selling points.


Skills and expertise:

List your technical proficiencies (e.g., HTML, CSS, JavaScript, React) and design principles.


Client testimonials:

Include quotes from satisfied clients to build trust.


Services Page:

Detailed service descriptions:

Clearly outline the services you offer (e.g., website design, development, maintenance).


Pricing:

Be transparent about your pricing structure (e.g., hourly rate, project-based fees).


Not sure how much to charge? Watch this:




Case studies:

Showcase successful projects with measurable results.


Portfolio Page:

Curated projects:

Showcase your best work that aligns with your target clients.


Project descriptions:

Explain the challenges, solutions, and outcomes for each project.


Interactive elements:

Use animations, hover effects, or interactive demos to enhance the user experience.


Blog:

Share industry insights:

Write articles on web design trends, best practices, and tips.


Demonstrate expertise:

Position yourself as a thought leader in your field.


Drive traffic:

Optimize your blog posts for search engines (SEO).


Contact Page:

Multiple contact options:

Provide email, phone number, and a contact form.


Social media links:

Connect with potential clients on platforms like LinkedIn and Twitter.


Design Considerations:

User experience (UX):

Ensure your website is easy to navigate and visually appealing.


Mobile responsiveness:

Optimize your website for viewing on various devices.


Speed:

Use fast loading times to improve user satisfaction.


Accessibility:

Design your website to be accessible to people with disabilities.


Marketing and Promotion:

SEO:

Optimize your website for relevant keywords to improve search engine rankings.


Social media:

Share your work and engage with your audience on platforms like Instagram and Dribbble.


Networking:

Attend industry events and connect with potential clients.


Content marketing:

Create valuable content (e.g., blog posts, guides) to attract and engage visitors.


That's it - hope it helps!


If you need more guidance on your freelancing journey, join the cohort and the community!


Cheers,


Kyle

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