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How To Earn 6 Figures As A Freelancer In 2025

Writer's picture: Kyle PrinslooKyle Prinsloo

Reaching $100k as a freelancer is no longer just a dream; it can be a reality.


In this article, I’ll walk you through actionable steps to reach this milestone.


...hopefully within 2025 🤌


I’ll cover:


Let’s get into it!


Start With the Right Clients


Clients are the foundation of your freelance business.


Without them, you have a hobby.


How To Find Clients

  • Leverage Your Network:

    Start by reaching out to your existing connections. Word-of-mouth referrals often lead to high-quality clients.


  • Use Freelance Platforms:

    Platforms like Upwork, Contra, Golance, Fiverr, etc., can help you gain initial momentum. Here are 12 recommended platforms.


  • Web Design Communities: 

    This is a goldmine! Network with peers, learn from the best, and showcase your expertise. Share valuable content to establish yourself as an expert.

    Here's how Freelance Fam helped these members get clients.


  • Partner with Agencies

    Agencies often need freelance talent for overflow work. Research agencies, highlight your expertise, understand their pain points, and present yourself as a collaborator.


Getting clients is a big topic - watch this:


Master Your Pricing Strategy


Your pricing determines how quickly you can scale to $100k.


Value-Based Pricing

  • Charge based on the value you bring to the client, not just the hours you work. For example, a website that drives $50k in annual revenue justifies a higher price.


Explore value-based pricing strategies to elevate your income.


Raise Your Rates

  • Don’t undervalue yourself. As you gain experience, gradually increase your prices. Clients often associate higher rates with higher quality.


  • Use milestones to justify rate increases, such as completing a major project or gaining new certifications.



Pricing is also big topic - watch this:


Diversify Your Income Streams

  • Offer complementary services like SEO, content writing, or graphic design.

  • Create digital products like templates or eBooks to sell on your website.

  • Teach or mentor others in your niche through courses or workshops.



Offer Project Bundles

  • Combine multiple services into a single package, such as web design, SEO, and branding.

  • Position bundles as a cost-effective way for clients to get everything they need in one place.


Choose a Profitable Niche


Specializing in a niche allows you to command higher rates and attract ideal clients.


Why Niching Down Works

  • Expert Positioning:

    Being an expert in one area makes you the go-to choice.


  • Higher Rates:

    Niche specialists often charge more than generalists.


  • Easier Marketing:

    It’s simpler to market yourself when you’re targeting a specific audience.


Examples of High-Demand Niches

  • E-commerce:

    Build online stores that convert. Offer services like product photography or copywriting for a full package.


  • Health and Wellness:

    Create websites for gyms, coaches, and therapists. Highlight features like appointment booking systems.


  • Real Estate:

    Design dynamic pages for property listings. Include SEO to attract local buyers and sellers.


  • Nonprofits:

    Offer donation integrations and storytelling-focused designs to help them connect with donors.


For more inspiration, read about the value ladder strategy for freelancers.


Avoid Over-Saturation

  • Research your chosen niche to ensure there’s demand but not too much competition.

  • Offer unique services or features that set you apart.


Use Wix Studio


Wix Studio is my go-to for creating websites, and I can't recommend it enough.


Quick Highlights:

  • Dynamic Pages:

    Quickly create professional pages for multiple products or services.


  • SEO Tools:

    Ensure your client’s site ranks well on search engines.


  • Custom Design Options:

    Craft unique, branded designs without coding.


  • Time-Saving Features:

    Use AI-powered tools to automate repetitive tasks.


Watch this video to see why I recommend it:


Example

"I used Wix Studio to design a bakery’s website. The dynamic pages for their menu items saved hours of work, and the client loved the SEO boost."


Learn how to convert Figma designs to Wix Studio for faster web creations.


Advanced Features for Larger Projects

  • CMS Collections:

    Manage large amounts of data with ease.


  • Multilingual Options:

    Reach global audiences with automatic translations.


  • Third-Party Integrations:

    Connect Wix Studio with tools like Zapier for automation.


  • Performance Analytics:

    Use built-in tools to measure your site’s traffic and engagement.


Create an Irresistible Offer


An irresistible offer sets you apart from competitors and makes it hard for clients to say no.


Components of a Great Offer

  • Clear Value Proposition:

    Highlight how your service solves the client’s problem.


  • Limited-Time Bonuses:

    Offer discounts, free consultations, or added services for a limited time.


  • Risk Reversal:

    Include guarantees, such as "100% satisfaction or your money back."


Learn how to fix and refine your offer with this freelancing guide.


Position Yourself as the Expert

  • Share your success stories.

  • Build a professional portfolio.

  • Use social proof, like testimonials and reviews.



Optimize Your Sales Funnel

  • Use email marketing to nurture leads.

  • Offer free resources like guides or templates to attract potential clients.

  • Follow up regularly with personalized pitches.


Final Thoughts


Getting to $100k as a freelancer in 2025 is not easy, but it is doable.


And what if you don't reach it?


So what... you're closer to doing it, and this will help you get there.


Join FreelanceFam for freelancing tips, client strategies, and advice to grow your business.


Let’s make 2025 your most successful year yet!


-Kyle


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